© 2011 David Newsum Consultants

MARKETING

50 BUSINESS PROMOTION IDEAS

These ideas are for any business, so please take them with a 5g pinch of salt! Hopefully they will give you just one or two ideas you have not thought of before.

 Advertise in the classified advertising section of your community or local newspaper.

 Advertise in the Yellow Pages or Thomson Local

 Advertise on a supermarket trolley

 Approach your prospective customers over the phone.

 Approach your prospective customers in person.

 Approach your prospective customers through the mail.

 Be a guest speaker at seminars and present on your area of expertise.

 Be a guest speaker on radio talk shows.

 Build and maintain a customer mailing and contact list on database software.

 Build your image with well-designed letterhead and business cards.

 Design a brochure that best explains the benefits of your services.

 Design a mail order campaign.

 Design a point of sale display for your product.

 Design a telemarketing campaign.

 Design an image building logo for your company.

 Design and distribute a quarterly newsletter or an industry update announcement.

 Design and distribute company calendars, mugs, pens, note pads, or other advertising specialities displaying your company name and logo.

 Design and distribute a free "how to do it" handout related to your industry (e.g. Tips for conserving energy in your home).

 Design buttons, transfers and car stickers or balloons with your company name, logo or slogan.

 Design T-shirts displaying your company name and logo.

 Explore cross promotion with a non-competing company selling to your target market.

 Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches. Refer to the publication British Rates and Data (BRAD) for some of this information.

 Explore ways to share your advertising costs using cooperative advertising.

 Follow up customer purchases with a thank you letter.

 Follow up customer purchases with Christmas or birthday cards.

 Have your company profiled in a magazine or newspaper that is read by prospective customers.

 Hire an advertising agency or public relations firm.

 Hold a promotional contest.

 Hold a seminar on your service, product or industry.

 Include promotional material with your invoices.

 Look for prospective customers at trade shows related to your industry.

 Look for prospective customers in associations related to your industry.

 Look for prospective customers at seminars related to your industry.

 Look for prospective customers in magazines and newspapers related to your industry.

 Package your brochure, price lists and letter in a folder for your customers.

 Place a pavement sign outside your store or office.

 Place flyers on bulletin boards and car windscreens.

 Place promotional notes on your envelopes, mailing labels.

 Place signs or paint logos on your company vehicle(s).

 Prepare a corporate video.

 Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

 Prepare proposals offering solutions to your customer's needs

 Provide free samples of your product or service.

 Provide public tours of your company site or factory.

 Sponsor a charity event.

 Sponsor an amateur sports team.

 Sponsor a cultural event through a community arts organisation.

 Design a Web Site

 Develop a link, or links, from your web site to others and vice versa

source -http://www.fastlinksolutions.co.uk/ideastop.htm